The transaction between Media Rights Capital and Universal Pictures marks the second major deal between the two companies in less than a year. Universal Pictures acquired Sascha Baron Cohen's "Bruno" from Media Rights Capital in early 2007 for distribution domestically and across English-speaking territories (including North America), as well as Germany and the Benelux territories.

The newly acquired Gervais-Robinson comedy takes place in a world where everybody tells the truth. Gervais plays a storyteller who stumbles upon his ability to lie and uses it to change his life and that of the world around him.

Said Christian Grass, President of International Production and Acquisitions for Universal Pictures International, “Ricky Gervais is a tremendous international star and a wonderfully original comedic voice. We are very pleased to be distributing this movie internationally, where his reputation, as well as the outstanding work of the other cast members, will bring great awareness to this project.”

"Partnering with talent like Ricky Gervais enables us to pursue the right distribution partners for our properties," said MRC co-CEO's Modi Wiczyk and Asif Satchu. "We have already been to the dance with Universal Pictures and know that they are the right distribution partner for this property and will take the same pride in distributing it that we and our artists partners have taken in its creation and production."